Verified patient enquiries, on advertising that keeps your registration clean.

• Consent does not fix it.

  Clause 7.17 is the confidentiality rule and consent expressly cures that one. Clause 6.1.1 is the solicitation rule, and a patient cannot consent on the profession's behalf. They protect different interests and they respond to consent differently.

• Cropping the face does not fix it either.

  Anonymising solves 7.17 and does nothing for 6.1.1. A fully consented, face cropped before and after is still a published report of a cure.

• Results may vary does not fix it.

  Both ASCI's Disclaimer Guidelines and CCPA clause 11 state that a disclaimer shall not attempt to correct a misleading claim. The industry's default repair is expressly excluded.

Read the full compliance position

1. 01

   The Compliance Build

   A creative system built so that nothing we publish is a report of a cure.

   We start with a claims register listing every phrase your clinic currently publishes that cannot survive ASCI clause 1.1, CCPA clause 11, Schedule J or the Drugs and Magic Remedies Act. Then we build the creative inside those rules rather than apologising for them afterwards.

   • Factual service availability written in the third person
   • Your real qualifications and medical council registration number on screen
   • Condition education written about the treatment, never about the reader
   • Any transformation layer built separable, so performance survives a policy reversal
2. 02

   The 72 Hour Window

   Click to WhatsApp acquisition, which deletes the entire SMS compliance surface.

   Click to WhatsApp ads open a 72 hour completely free messaging window and send zero SMS. No DLT registration, no header approval, no content template, no NCPR scrubbing, no evening cutoff. It also removes the risk where five complaints in ten days can bar your clinic's own inbound phone lines for fifteen days.

   • Meta Cloud API direct, not resold through a middle layer
   • Meta led channel split, which is where aesthetics actually converts
   • Google search enters the plan at ₹1,00,000 of monthly media, not before
   • No SMS means no TRAI exposure for your clinic
3. 03

   The Verification Gate

   Every enquiry is OTP verified on our own page, never on a Meta instant form.

   This is a compliance requirement, not a preference. Meta instant forms may carry no health questions at all. Not treatment interest, not condition, not skin or hair concern. Qualification moves to a landing page where that restriction does not apply and the health data stays inside your own system.

   • 18 plus targeting on every ad set, with an age gate on the form
   • A standalone data notice naming your clinic and Clinic AI, per SPDI Rule 5(3)
   • Immutable versioned consent logging with timestamp, IP and the OTP record
   • Generic pixel events only, with no treatment identifying parameters
4. 04

   Delivery, nurture and the monthly re audit

   In your front desk's WhatsApp within seconds, with the full answer set attached.

   Your caller opens with context instead of asking how they heard about you. Enquiries that do not respond are worked by an automated sequence for 14 days, so a slow callback does not kill the enquiry outright. Every live asset is re audited monthly.

   • Appointment logistics only in templates, no treatment names or clinical detail
   • Weekly reporting on cost per qualified enquiry and volume against the floor
   • A monthly compliance re audit of every live asset
   • One pixel and one dataset per clinic, never a shared audience pool

• How is this different from a lead marketplace or a directory package?

  A marketplace sells the same enquiry to four clinics and prepays you against a promised count. We work with one clinic per area of Bangalore, the enquiry is never resold, and you pay monthly in advance rather than prepaying a lead quota. We also verify before delivery rather than after complaint.
• What exactly counts as a verified enquiry?

  Six things, all of which must be true: a real person on an OTP verified number, inside your service radius by pin code, who named a treatment category you offer, acknowledged that treatment is a course at or above your stated minimum package value, stated a timeline inside 30 days, and gave logged consent to contact and confirmed they are 18 or over. Anything missing a field is filtered before delivery and does not count toward the guarantee. That definition goes into your contract word for word.
• Why will you not guarantee patients or revenue?

  Because your front desk owns conversion and we will not take credit for their work. A revenue promise also collides with professional conduct norms, and it is exactly the kind of unfalsifiable causal claim a physician is trained to discount. We guarantee the number we actually control and we measure it monthly.
• What happens if you miss the 20?

  We work the following month at no fee until we deliver it. It is a make good, not a refund. No cash goes back, and we would rather settle a shortfall in work than leave money to be argued about after delivery.
• Meta allows before and after photos now. Why will you not run them?

  Meta does allow them. Your medical council does not. IMC 2002 clause 6.1.1 says a physician shall not permit the publication of a report of a cure through any mode, and a before and after gallery is exactly that. Your agency is reading the platform policy, and the platform is not what holds your registration. If you still want to run them after seeing all of this, we will ask for your own state medical council's position in writing and record that the decision was yours. We will not simply refuse and we will not simply comply.
• Do you have Indian clinic case studies?

  No, and we are not going to invent one. We have founder track record from a United States agency in a different industry, which we label as exactly that wherever it appears. What we do have is regulatory fluency your current agency almost certainly does not, and a guarantee that carries the risk until your result becomes the first case study.
• What do you actually need from my team?

  One thing during the month: a first call attempt to every verified enquiry inside 30 minutes during clinic hours. Everything else is on us. At onboarding we need your package pricing, your minimum package value, your service radius by pin code, your practitioners' registration numbers, and one doctor led video.
• How long before I see enquiries?

  The audit lands within 5 working days of the fee clearing. The account goes live within 7 days of your onboarding inputs. First verified enquiries arrive within 48 to 72 hours of launch. Cost per qualified enquiry stabilises around day 60 to 90, and we will tell you that on the call rather than after you have signed. Expect the first creative set to fail. Nobody knows what wins on a cold account, and a clinic that expects a winner in week one turns the ads off out of emotion and kills the test.
• Why Bangalore only?

  Bangalore holds roughly 694 skin clinics, the highest density in India, and exclusivity by area is only credible if we know the city street by street. Hyderabad opens at five clients or ninety days, whichever comes first. If you are outside Bangalore and you find us anyway, we will still talk, because delivery is remote.
• Who owns the ad account and the data?

  You do. The clinic holds the ad account and the Google payments profile and completes its own advertiser verification. We take manager access only. One pixel and one dataset per clinic, with no shared custom audiences and no cross client lookalike pools, because commingling advertiser data is expressly prohibited and it is the rule an agency is most likely to break by accident while scaling.