How a clinic goes from an unpredictable diary to a booked consultation calendar.
Everything below is done for you: strategy, media, creative, compliance, screening calls, appointment setting, confirmation and revenue tracking. Your team owns exactly two things, and we hold you to both.
The Qualified Patient System
Four stages between an ad impression and a procedure in your diary.
- 01
Targeted Patient Attraction
Advertising built for transplant candidates, not bargain hunters.
We run Meta and Google campaigns designed around the decision a transplant patient actually makes: weeks of research, comparison of three or four clinics, and a final choice built on trust in the surgeon. The creative educates on technique and candidacy, filters price shoppers before they ever click, and stays inside every rule your medical council sets.
- City level targeting around your clinic, not a national scattergun
- Creative that speaks graft counts, FUE and DHI, never discount coupons
- Compliant by design: no patient photos, no cure claims, no fabricated reviews
- Your real credentials and registration number do the persuading
- 02
Pre Qualification Screening
Every enquiry is screened on a live call before it earns a place on your calendar.
A trained intake specialist calls every enquiry, usually within minutes of it arriving. They verify financial capacity at your price point, realistic expectations, a genuine concern your clinic treats, and a stated timeline to proceed. Whoever fails the screen never reaches your team. This stage is the difference between a diary of candidates and a diary of tyre kickers.
- Budget confirmed against your actual per graft pricing
- Expectations set on grafts, sessions and the growth timeline
- Timeline and commitment stated on the call and recorded
- Price shoppers filtered out before your front desk ever hears of them
- 03
Appointment Setting and Confirmation
Booked on your calendar, confirmed, reminded, and educated before arrival.
Qualified candidates are booked directly into your consultation diary. They receive confirmation, reminders and pre consult education, so they arrive informed and serious rather than cold. Your front desk receives the full screening record before the patient walks in, so the consultation starts at grafts and dates instead of at what does it cost.
- Direct booking into your calendar, no back and forth
- Confirmation and reminder sequence working against no shows
- Pre consult education so the candidate arrives ready to decide
- Screening notes handed to your front desk before every consultation
- 04
Revenue Tracking and Optimisation
Every rupee tracked from ad click to closed procedure.
You see exactly what was spent, how many enquiries were screened, how many consultations sat, and how many became procedures. We optimise monthly against your real conversion data, not vanity metrics, and if a number is off you see it the same week we do.
- A weekly report on one page: spend, consultations, procedures
- Consultation to procedure conversion tracked and reviewed with you
- Monthly optimisation against your clinic's real close data
- You always know your exact return, in rupees
Your side of it
The two things your clinic owns
Sitting the consultation, and telling us what happened in it. We book qualified, financially screened candidates into your diary with the full screening record attached. Your surgeon, or a consultant the patient was told to expect, sits the consultation. Your team reports the outcome of every one, including the ones that did not convert. That outcome data is what the guarantee is sized on and what the optimisation runs on, so it is contractual, not optional.
Written into your contract, word for word
What we mean by a qualified consultation.
All six have to be true, or it does not count toward the guaranteed floor. This definition is what makes the guarantee measurable instead of arguable.
- 01A real person, screened on a live call by our intake team. A form fill is not a consultation.
- 02Financial capacity confirmed against your clinic's actual pricing, stated on the call and recorded.
- 03Expectations set on the call: grafts, sessions, the growth timeline, and what a transplant cannot do.
- 04A hair loss concern your clinic actually treats, matched against the procedures you offer.
- 05A stated intention to proceed within 60 days, not someday.
- 06Booked on your calendar with confirmation and reminders sent, and consent to contact logged.
The launch call
Four things we tell you before you sign, not after
A paid consultation is not a referral, and it will not close like one.
A referral walks in already trusting you. A screened paid candidate is qualified on budget, concern and timeline, but the trust still gets built in the room. Your close rate on this channel will sit below your referral close rate. What replaces it is volume you control and can plan a practice around.
The first creative set will probably not be the winner.
Nobody knows what wins on a cold account in a new city. We say this at the launch call so you do not turn the campaign off out of emotion in week two and kill the test before it produces the winner.
Cost per consultation does not stabilise until day 60 to 90.
That matches the documented stabilisation window for paid acquisition in this market. A clinic expecting a stable number in week two churns in month two, and we would rather lose the sale than set that up.
If consultations sit but do not convert, we look at that together.
We ask for your agreement to that conversation at the launch call, while nothing is going wrong. Our consultation playbook, scripts and objection handling built for transplant consultations, exists for exactly that moment. It is the highest leverage sixty seconds in the whole engagement.
The arithmetic
Two procedures cover everything. The rest is margin.
These are market benchmark numbers for a mid tier Indian hair transplant clinic, drawn from our market research. They are not our client results, and on the strategy call we redo every line with your figures instead.
Average procedure value
A typical case of 2,000 to 4,000 grafts at mid tier per graft pricing
₹1,50,000
Cost to perform
Consumables, technician time and allocated overhead per procedure
₹15,000 to ₹35,000
Profit per procedure at a 75 percent margin
What every additional patient is actually worth to the clinic
₹1,12,500
Procedures that cover a typical monthly investment, retainer plus ad spend
Everything after the second procedure in a month is return
2
The guarantee
What the headline promises, and what the contract counts. Both, plainly.
A minimum number of qualified, financially screened consultations on your calendar every calendar month, agreed in writing before we start, and sized against your average procedure value and close rate so that the arithmetic lands at 5 to 10 additional procedures. If we miss the floor, we work free until we deliver it. Assessed monthly, on consultations delivered as defined in the contract.
What happens when
Days 1 to 7
Onboarding and build: pricing, capacity, calendar access, tracking, creative.
Week 2
Campaigns live. The first screened enquiries reach the intake team.
First 60 days
The guarantee window. The agreed consultation floor is delivered inside it, or we work free until it is.
Day 60 to 90
Cost per consultation stabilises and scaling starts. Not before, and we say so on the call.
How an engagement starts
It starts with a strategy call and the arithmetic, not a pitch.
Thirty minutes with the owner or the lead surgeon. We do four things on that call, and then we both decide.
- We redo the ROI arithmetic with your numbers: average procedure value, margin, current consultation volume and close rate.
- We map where your current enquiries come from and where they leak: response time, screening, follow up and no shows.
- We look at the competitive picture in your city: who is spending, what they are running, and where the gap is.
- We size the consultation floor we would guarantee for your clinic, and put it in writing.
- If the numbers do not work for your clinic, we say so on the call and we do not take the engagement.
Before any call, something smaller and free.
Send us your clinic through the contact page and we will reply with one specific observation about your current patient acquisition, in writing, no call required. It costs us ten minutes and it is the fastest way for you to judge whether we know your market.