How a clinic goes from a cold ad account to a predictable consult diary.
Everything below is done for you: strategy, media, creative, compliance, landing pages, verification, tracking, WhatsApp delivery, nurture and reporting. Your team does exactly one thing, and we hold you to it.
The Verified Enquiry Engine
Four parts. Each one is something nobody else in this market sells.
- 01
The Compliance Build
A creative system built so that nothing we publish is a report of a cure.
We start with a claims register listing every phrase your clinic currently publishes that cannot survive ASCI clause 1.1, CCPA clause 11, Schedule J or the Drugs and Magic Remedies Act. Then we build the creative inside those rules rather than apologising for them afterwards.
- Factual service availability written in the third person
- Your real qualifications and medical council registration number on screen
- Condition education written about the treatment, never about the reader
- Any transformation layer built separable, so performance survives a policy reversal
- 02
The 72 Hour Window
Click to WhatsApp acquisition, which deletes the entire SMS compliance surface.
Click to WhatsApp ads open a 72 hour completely free messaging window and send zero SMS. No DLT registration, no header approval, no content template, no NCPR scrubbing, no evening cutoff. It also removes the risk where five complaints in ten days can bar your clinic's own inbound phone lines for fifteen days.
- Meta Cloud API direct, not resold through a middle layer
- Meta led channel split, which is where aesthetics actually converts
- Google search enters the plan at ₹1,00,000 of monthly media, not before
- No SMS means no TRAI exposure for your clinic
- 03
The Verification Gate
Every enquiry is OTP verified on our own page, never on a Meta instant form.
This is a compliance requirement, not a preference. Meta instant forms may carry no health questions at all. Not treatment interest, not condition, not skin or hair concern. Qualification moves to a landing page where that restriction does not apply and the health data stays inside your own system.
- 18 plus targeting on every ad set, with an age gate on the form
- A standalone data notice naming your clinic and Clinic AI, per SPDI Rule 5(3)
- Immutable versioned consent logging with timestamp, IP and the OTP record
- Generic pixel events only, with no treatment identifying parameters
- 04
Delivery, nurture and the monthly re audit
In your front desk's WhatsApp within seconds, with the full answer set attached.
Your caller opens with context instead of asking how they heard about you. Enquiries that do not respond are worked by an automated sequence for 14 days, so a slow callback does not kill the enquiry outright. Every live asset is re audited monthly.
- Appointment logistics only in templates, no treatment names or clinical detail
- Weekly reporting on cost per qualified enquiry and volume against the floor
- A monthly compliance re audit of every live asset
- One pixel and one dataset per clinic, never a shared audience pool
Your side of it
The one thing your clinic owns
A first call attempt to every verified enquiry inside 30 minutes during clinic hours. Not fifteen. Thirty, because the Indian evidence puts enquiry to consultation at 35 to 55 percent with a follow up inside 30 minutes and below 20 percent once it slips overnight, and because thirty minutes is a window an Indian front desk can actually hit. A contingency nobody can meet is not a defence, it is an argument waiting to happen.
Written into your contract, word for word
What we mean by a verified enquiry.
All six have to be true. Anything missing a field is filtered before delivery and does not count toward the guarantee. This is what makes a lead generation offer defensible instead of disputable.
- 01A real person on an OTP verified phone number.
- 02Inside your stated service radius, captured by pin code.
- 03Named a treatment category you actually offer.
- 04Confirmed they understand the treatment is a course rather than a single session, and acknowledged a package band at or above your stated minimum package value.
- 05Stated a timeline inside 30 days.
- 06Gave explicit, logged consent to contact by phone and WhatsApp, and confirmed they are 18 or over.
The launch call
Four things we will tell you before you sign, not after
A paid enquiry is not a referral, and it will not convert like one.
A referral already knows and trusts you. A paid enquiry opted in because the offer was attractive and is harder to sell. Your conversion rate will drop relative to referrals. What replaces it is consistency and predictability.
The first creative set will probably fail.
Nobody knows what wins in a new market on a cold account. We say this at the launch call so you do not turn the campaign off out of emotion in week two and kill the test before it produces a winner.
Cost per qualified enquiry does not stabilise until day 60 to 90.
That matches the documented stabilisation window for paid channels in this market. A clinic expecting a stable number in week two churns in month two, and we would rather lose the sale than set that up.
If the enquiries are landing and not converting, we look at that together.
We ask for your agreement to that conversation before it is ever needed, at the launch call, while nothing is going wrong. It is the highest leverage sixty seconds in the whole engagement.
Numbers, with the caveat attached
The projection, kept separate from the promise
Two numbers that must never be conflated. The contracted floor is what the guarantee is measured on. The projection below is what we expect, agreed in writing at the launch call and reviewed weekly, with our numbers and your numbers visibly separate.
| Stage | Who controls it | Projection |
|---|---|---|
| Media spend | You fund it | ₹60,000 |
| Cost per qualified enquiry | Clinic AI | ₹1,000 optimised, ₹2,500 to ₹2,800 at cold start |
| Verified enquiries delivered | Clinic AI | 40 to 60 optimised, 20 contracted floor |
| Enquiry to consultation | Shared, gated on the 30 minute callback | 45 percent |
| Consultations attended | Your clinic | roughly 27 |
| Consultation to treatment | Your clinic | 41 percent |
| New patients | Your clinic | roughly 11 |
| All in cost per patient | ₹10,909 |
The guarantee
The exact contractual wording, with no marketing language on top of it.
A minimum of 20 verified patient enquiries per calendar month for every ₹60,000 of monthly media spend, scaling linearly. If we miss the floor, we work the following month at no fee until we deliver it. Assessed monthly, on verified enquiries as defined in the contract, never on bookings, shows or revenue.
What happens when
5 working days
Your compliance and diagnostic audit is delivered.
7 days
The account is live, from the day your onboarding inputs land.
48 to 72 hours
First verified enquiries, from launch.
Day 60 to 90
Cost per qualified enquiry stabilises. Not before, and we will say so on the call.
How an engagement starts
It starts with a paid compliance and diagnostic audit, credited in full against your first month.
We do not pitch on a first call. We review what you are currently publishing, in writing, against every instrument that governs it, and you keep the document whether or not you work with us.
- A written review of your live advertising and web presence against Meta's Health and Wellness and Personal Attributes policies, Google's India healthcare policy, ASCI including Addendum II dated 6 March 2025, the CCPA 2022 Guidelines, Schedule J, the Drugs and Magic Remedies Act, and IMC 2002 clauses 6.1.1 and 7.17.
- A claims register of every phrase you currently publish that cannot be substantiated.
- A rejection risk list, ranked by likelihood.
- The data and consent gaps on your current enquiry capture.
- A prioritised fix list you can hand to any agency, including your current one.
Before any of that, something free and much smaller.
Send us your clinic and we will send back one specific observation about your current live advertising. No pitch attached and no obligation. It costs us ten minutes and it is the fastest way for you to judge whether we know your business.